There was word that Jay Z was a little worried about the demand of Rihanna's album. I'm sure the leak on TIDAL didn't help either, but the Bajan Beauty still came out on top!
Over 1.4 million fans, including myself, downloaded RiRi’s eighth studio album from TIDAL in just 15 hours, which made it go platinum.Rihanna's partnership with Samsung to exclusively offer free download codes for ANTI‘s release was streamed more than 13 million times the night it was dropped on January 27.
TIDAL’s director of Marketing, Grace Kim, told SPIN,
“When we started this campaign, we expected this to take a week. 1.4 million in not 24 hours but 15 hours, that’s a really big deal for us.”
The entire world is talking about this album, so I'm sure it's going to reach double platinum before the month is out!